Nissan’s vision for its LCV business is one of accelerated growth. Though we are living times of unprecedented challenges, our mid-term vision is to become a leading player in the global LCV market. To achieve our vision, we have set a rigorous strategy which is best explained by the acronym LEAP and its attributes.







L = Launching new products is key to serve more customers and meet their ever changing needs. We will keep our line-up within the limit of 8 ton gross vehicle weight, to make sure we focus on our key abilities.

E = Enhancing quality will be a key focus for us through the value chain of each product. We have recently launched our Fleet and Commercial Vehicle Center (FCVC) Program in the Middle East. We will not only seek the highest quality for our final products, but we will also look to incorporate quality through our sales and aftersales channels by providing customized and high-quality services to Fleet and Light Commercial Vehicles(LCV) customers in the region.

A = Access to new markets. We have huge opportunities in markets that are very large, like the USA and India where we plan the introduction of innovative Nissan LCV line-ups. We also see attractive opportunities in markets where we already operate like Russia and China. For the Middle East market, we are looking at expanding our LCV presence in Mediterranean and Maghreb region.

P = Partnerships. Finally we are open to partnerships. We have demonstrated it with Mazda, Isuzu, Mitsubishi, Volvo Trucks, Renault Trucks and Ashok Leyland. Our collaboration is based on a deep common trust for the benefit of the two companies in a true "win-win" spirit. Obviously at the heart of our partnership mind-set, is our deep and on-going alliance with Renault.