Nissan’s vision for its LCV business is one of accelerated growth. Though we are living times of unprecedented challenges, our mid term vision is to become a leading player in the global LCV market. To achieve our vision, we have set a rigorous strategy which is best explained by the acronym LEAP and its attributes.







L = Launching new products is key to serve more customers and meet their ever changing needs. We will keep our line-up within the limit of 8 ton gross vehicle weight, to make sure we focus on our key abilities.

E = Enhancing quality will be a key focus for us through the value chain of each product. We will not only seek the highest quality for our final products, but we will also look to incorporate quality at every stage, from the vehicle concept and design, all through the production, sales and after sales.

A = Access to new markets. We have huge opportunities in markets that are very large, like the USA and India where we are studying the introduction of innovative Nissan LCV line-ups. We also see attractive opportunities in markets where we already operate like Russia and China.

P = Partnerships. Finally we are open to partnerships. We have demonstrated it with Mazda, Isuzu, Mitsubishi Volvo Trucks and Renault Trucks, and we are now confirming it with our decision to cooperate with the Ashok Leyland on a wide scale in India.. Our collaboration is based on a deep common trust for the benefit of the two companies in a true "win-win" spirit. Obviously at the heart of our partnership mind-set, is our deep and on-going alliance with Renault.