Launch of new products:
The strategy consists of launching new products while maintaining the core product category of vehicles up to 8 tons GVW. Every product launch will be guided by the needs of the customers. While the LCV BU (Business Unit) will seek globalisation of individual products (as in the case of the Atlas/Cabstar series) it will also remain committed to developing and bringing to market products that fulfil the specific needs of customers in a particular market in keeping with sustainable business practices. At the heart of the current business plan (GT 2012) which will run from 2007 to 2012, is a resolve to make substantial investments in new products. Consequently, LCV BU is committed to launch 13 all new light commercial vehicles by the end of 2012.
The LCV BU at Nissan will also seek to leverage its existing alliance with Renault. The four new products launched during the Value Up plan include the Atlas/Cabstar, the AD, the Clipper Rio and the Atlas H43. Significant product actions have also been launched by the LCV BU and include changes in the Atleon, Interstar and Primastar in Europe and the Atlas Hybrid in Japan. A special mention needs to be made of the launch of NP300, derived from the successful and consolidated Frontier/Pickup. This sturdy workhorse has topped Nissan’s LCV sales, confirming that a purposeful and high quality product is always a winning choice in the LCV market.
The strategy consists of launching new products while maintaining the core product category of vehicles up to 8 tons GVW. Every product launch will be guided by the needs of the customers. While the LCV BU (Business Unit) will seek globalisation of individual products (as in the case of the Atlas/Cabstar series) it will also remain committed to developing and bringing to market products that fulfil the specific needs of customers in a particular market in keeping with sustainable business practices. At the heart of the current business plan (GT 2012) which will run from 2007 to 2012, is a resolve to make substantial investments in new products. Consequently, LCV BU is committed to launch 13 all new light commercial vehicles by the end of 2012.
The LCV BU at Nissan will also seek to leverage its existing alliance with Renault. The four new products launched during the Value Up plan include the Atlas/Cabstar, the AD, the Clipper Rio and the Atlas H43. Significant product actions have also been launched by the LCV BU and include changes in the Atleon, Interstar and Primastar in Europe and the Atlas Hybrid in Japan. A special mention needs to be made of the launch of NP300, derived from the successful and consolidated Frontier/Pickup. This sturdy workhorse has topped Nissan’s LCV sales, confirming that a purposeful and high quality product is always a winning choice in the LCV market.
