LCV Business Overview
LCV Strategy Overview
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Nissan's LCV BU (Light Commercial Vehicles Business Unit) has turned in a remarkable performance in FY 2007 with sales at 519,507 units globally and Consolidated Operating Profit (COP) in excess of 8%. In the previous two years as well it had exceeded sales expectations and achieved a figure of 489, 579 units with a COP of more than 8 per cent. Following on the heels of this successful run, the LCV BU has been identified as one of the four major business breakthroughs in Nissan’s current mid term business plan popularly known as GT 2012 announced by Carlos Ghosn, President & CEO, Nissan Motor Co., Ltd on 13th May 2008. The plan sets bold targets for the five year period 2007-2012 and the LCV BU has committed to contributing to those targets, doubling the revenues it generates and achieving top level customer satisfaction in the LCV global market. Nissan’s composite strategy for growing the LCV business is best represented in the acronym LEAP which signifies the following.
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