SHIFT_. A single word that captures the passion and commitment that has revived Nissan and drives our future. "Everything we touch we SHIFT_. And everything we SHIFT_, we try to make better and uniquely Nissan" said Carlos Ghosn, CEO of Nissan Motor Co., Ltd in a now famous statement.
What does "SHIFT"_ mean at Nissan?
SHIFT_thinking changes the way we look at things, the way we do things and the way we react to life around us. It is more than Kaizen. Its no longer about just doing, but doing for a purpose, doing effectively. It is change but change driven for better, faster higher performance. Our job is to create value, and we believe great products define a great carmaker. We are not afraid to take the lead at times or stretch the boundaries in wider, better directions. When you change the way you look at reality, you will find that amazing things can happen. That is the Nissan spirit—the Nissan SHIFT_.
SHIFT_thinking changes the way we look at things, the way we do things and the way we react to life around us. It is more than Kaizen. Its no longer about just doing, but doing for a purpose, doing effectively. It is change but change driven for better, faster higher performance. Our job is to create value, and we believe great products define a great carmaker. We are not afraid to take the lead at times or stretch the boundaries in wider, better directions. When you change the way you look at reality, you will find that amazing things can happen. That is the Nissan spirit—the Nissan SHIFT_.
